prime time

• Periodo del día en el que la audiencia de televisión o radio alcanza su punto máximo, generalmente por la noche; también se usa metafóricamente para referirse al momento más importante o exitoso de algo.

The period of the day when television or radio audiences are at their highest, typically in the evening; also used metaphorically to refer to the most important or successful time for something.

1. Peak viewing hoursB1formal

   The time period in the evening when television audiences are largest and networks air their most popular shows.

   horario de máxima audiencia

   • The final episode of the series will air during prime time.
   • Advertisers pay a premium for slots during prime time.
   • Prime time typically runs from 8 PM to 11 PM.

2. Best or most active periodB2informal

   The period in which someone or something is at its peak of performance, popularity, or activity.

   momento de máximo esplendor

   • The athlete is in his prime time now, winning every competition.
   • This is the prime time for planting crops in this region.
   • The company is enjoying its prime time with record sales.