prime time

• Период дня, когда аудитория телевидения или радио достигает своего пика, обычно вечером; также используется метафорически для обозначения самого важного или успешного времени для чего-либо.

The period of the day when television or radio audiences are at their highest, typically in the evening; also used metaphorically to refer to the most important or successful time for something.

1. Peak viewing hoursB1formal

   The time period in the evening when television audiences are largest and networks air their most popular shows.

   Прайм-тайм

   • The final episode of the series will air during prime time.
   • Advertisers pay a premium for slots during prime time.
   • Prime time typically runs from 8 PM to 11 PM.

2. Best or most active periodB2informal

   The period in which someone or something is at its peak of performance, popularity, or activity.

   Лучший или самый активный период

   • The athlete is in his prime time now, winning every competition.
   • This is the prime time for planting crops in this region.
   • The company is enjoying its prime time with record sales.