prime time

• Período do dia em que a audiência de televisão ou rádio atinge seu pico, geralmente à noite; também usado metaforicamente para indicar o momento mais importante ou de maior sucesso para algo.

The period of the day when television or radio audiences are at their highest, typically in the evening; also used metaphorically to refer to the most important or successful time for something.

1. Peak viewing hoursB1formal

   The time period in the evening when television audiences are largest and networks air their most popular shows.

   horário nobre

   • The final episode of the series will air during prime time.
   • Advertisers pay a premium for slots during prime time.
   • Prime time typically runs from 8 PM to 11 PM.

2. Best or most active periodB2informal

   The period in which someone or something is at its peak of performance, popularity, or activity.

   Melhor ou mais ativo período

   • The athlete is in his prime time now, winning every competition.
   • This is the prime time for planting crops in this region.
   • The company is enjoying its prime time with record sales.