prime time

• Période de la journée où l'audience de la télévision ou de la radio atteint son pic, généralement en soirée ; également utilisé métaphoriquement pour désigner le moment le plus important ou le plus propice pour quelque chose.

The period of the day when television or radio audiences are at their highest, typically in the evening; also used metaphorically to refer to the most important or successful time for something.

1. Peak viewing hoursB1formal

   The time period in the evening when television audiences are largest and networks air their most popular shows.

   Heure de grande écoute

   • The final episode of the series will air during prime time.
   • Advertisers pay a premium for slots during prime time.
   • Prime time typically runs from 8 PM to 11 PM.

2. Best or most active periodB2informal

   The period in which someone or something is at its peak of performance, popularity, or activity.

   période de gloire

   • The athlete is in his prime time now, winning every competition.
   • This is the prime time for planting crops in this region.
   • The company is enjoying its prime time with record sales.