hype

• Существительное, обозначающее чрезмерную или сенсационную рекламу, часто преувеличенную или вводящую в заблуждение, используемую для создания ажиотажа или интереса.

A noun referring to extravagant or sensational promotion, often exaggerated or misleading, used to generate excitement or interest.

uncountable

1. Exaggerated promotionB1informal

   Blatant or sensational publicity or advertising designed to generate excitement.

   Ажиотаж

   • The movie received a lot of hype before its release.
   • All that hype about the product was just marketing.
   • The company's hype for the new gadget was overwhelming.

   Synonymsadvertisingballyhoobuilduphooplapromotionpublicitypufferyrazzmatazz

   Antonymsrestraintunderstatement

2. Excessive excitementB2informal

   Intense or exaggerated enthusiasm about something.

   Ажиотаж

   • There's too much hype surrounding this celebrity.
   • Don't believe the hype – it's not as good as they say.
   • The hype around the event made it feel overrated.

   Synonymsballyhoocommotionfrenzyhooplahullabaloo

   Antonymsapathycalmindifference

• Глагол, используемый для описания действия по продвижению или рекламированию чего-либо в преувеличенной или интенсивной манере, часто для создания возбуждения или интереса.

A verb used to describe the act of promoting or publicizing something in an exaggerated or intensive way, often to generate excitement or interest.

1. Exaggerated promotionB2informal

   To promote or publicize something in an exaggerated or misleading way to generate excitement.

   Раздувать

   • The company hyped the new product as a revolutionary breakthrough.
   • Critics accused the studio of hyping the movie beyond its actual quality.
   • They hyped the event so much that the reality was disappointing.

   Synonymsadvertiseballyhooboostbuild upplugpromotepufftout

   Antonymsde-emphasizedownplayunderstate

Phrasal variantshype up