patronage

• Soutien, encouragement ou aide financière apporté par un mécène ou protecteur, ou ensemble des clients d'une entreprise. Peut aussi désigner une attitude condescendante ou la pratique consistant à attribuer des postes ou des faveurs en échange d'un soutien politique.

A noun referring to the support, encouragement, or financial backing given by a patron, or the collective group of customers of a business. It can also denote a condescending attitude or the practice of granting favors or appointments in return for political support.

indénombrable

1. Support or sponsorshipB2formal

   The act of providing financial or other support to a person, organization, or cause.

   Soutien ou parrainage

   • The artist relied on the patronage of wealthy nobles.
   • Corporate patronage helped fund the new museum wing.
   • Her patronage of local charities is well known.

   Synonymesaegisfinancingfundingguardianshipprotectionsponsorshipsupport

2. Customers collectivelyB2formal

   The group of customers who regularly visit a business or use its services.

   Clientèle

   • The restaurant enjoys a loyal patronage from the neighborhood.
   • The store's patronage has increased since the renovation.
   • They rely on the patronage of local residents.

   Synonymesclientelecustomfollowingpublictrade

3. Condescending behaviorC1formal

   A manner of treating someone as if they are less intelligent or important, often with a show of kindness.

   Attitude condescendante

   • His tone was full of patronage, which annoyed everyone.
   • She disliked the patronage in his compliments.
   • The manager's patronage made the staff feel undervalued.

   Synonymescondescendingnesscondescensiondisdainhaughtinesssnobberysuperciliousness

   Antonymesadmirationdeferenceesteemhonorregardrespect

4. Political favoritismC1formalpolitical

   The practice of granting favors, contracts, or appointments in exchange for political support.

   Clientélisme politique

   • The senator was accused of using patronage to reward allies.
   • Patronage appointments are common in some political systems.
   • The scandal involved illegal patronage in government contracts.

   Synonymescronyismfavoritismpork barrelspoils system

5. Business from customersB2formal

   The commercial support given to a business by its customers through purchases.

   Clientèle

   • We appreciate your continued patronage of our store.
   • The cafe relies on the patronage of office workers.
   • Thank you for your patronage over the years.

   Synonymesbusinessclientelecustomsupporttrade

• Verbe signifiant apporter un soutien financier ou autre à une personne, une organisation ou une cause, ou être un client régulier d'une entreprise.

A verb meaning to give financial or other support to a person, organization, or cause, or to be a regular customer of a business.

1. Support as a patronC1formal

   To provide financial or other support to a person, organization, or cause, especially in the arts.

   mécénat

   • The wealthy family patronaged the local opera house for decades.
   • She patronaged several young artists by buying their work.
   • The corporation patronaged the museum's new exhibition.

   Synonymesbackchampionendorsefinancefundpromotesponsorsubsidizesupportunderwrite

2. Be a regular customerB2formal

   To regularly use the services or buy the products of a particular business.

   Être un client régulier

   • I have patronaged that coffee shop for over five years.
   • They patronaged the same bookstore every Saturday.
   • Local residents are encouraged to patronage small businesses.

   Synonymesfrequentshop atsupportusevisit

   Antonymesavoidboycottshun